Cardano’s Surprising ‘Problem’ Highlighted by Top Exec: What It Is

By: bitcoin ethereum news|2025/05/02 22:30:02
0
Share
copy
Cardano, the ninth largest cryptocurrency by market valuation, is currently at a pivotal moment, according to Tim Harrison, Input Output EVP Community & Ecosystem. As Cardano governance gains traction, Harrison reveals a hidden hurdle. According to the top executive, who has been deeply involved with Cardano since 2019, Cardano faces a “marketing problem.” In a recent post, Harrison explained this “marketing problem” as an inability of Cardano to communicate its value effectively to the broader world: “We’ve built something real here, something principled. But if no one knows what we’ve built or why it matters, we’ve got a problem.” The Input-Output executive explained what he meant by marketing, offering a different perspective from the usual hype or the promises of massive price gains, which Cardano would not require. Cardano’s “marketing problem” explained In a long thread of tweets, Harrison gave his thoughts on Cardano’s “marketing problem” and potential solutions. He cited Cardano Founder Charles Hoskinson’s recent remarks that Cardano’s “marketing problem” was mostly due to a lack of clear ownership and alignment around a plan. You Might Also Like Harrison believes in a “Growth First, Marketing Second” approach, noting a recent statement from a DRep Forum that marketing is not the goal, but rather growth. The IO executive also stated that Cardano needs a smarter strategy and that complexity is the enemy of connection. Any strategy, according to Harrison, needs to keep building out the answer to the question, “Why Cardano?” not just from a technical perspective but from a human one that puts users at the center. Harrison also mentioned that Cardano is known for its rigor, but as interesting as it is, this might confuse newcomers. While events have fueled much of Cardano’s community growth, the community has lagged in major industry exposure, which Harrison believes must be addressed through a tiered approach. Harrison discussed partnerships as a missing link, as well as community empowerment. He noted that Cardano does not require a rebranding. It needs to refocus on its “why” and articulate its mission, values and differentiators more clearly. Source: https://u.today/cardanos-surprising-problem-highlighted-by-top-exec-what-it-is

You may also like

Stop Talking About Gold, Bitcoin Is Not a Safe Haven Asset

One cannot rely on macro narratives like "Gold Rotation" to determine whether Bitcoin has bottomed. True bottom signals will only appear during position unwinding and extreme pessimistic sentiment.

Aave Founder: What Is the Secret of the DeFi Lending Market?

When on-chain lending becomes significantly cheaper to operate end-to-end compared to traditional lending, mass adoption becomes not a question of if, but of when.

The Trader's Playbook: 7 Market Cycle Lessons From LALIGA’s 90 Minutes

What do LALIGA matches teach about crypto markets? Learn how consolidation, breakouts, and late-cycle volatility shape disciplined trading decisions.

How Smart Money Tracker Survived Live AI Trading at WEEX AI Hackathon

Discover how WEEX AI Trading Hackathon tested strategies with real capital—no simulations. See how Smart Money Tracker survived flash crashes and leveraged 18x in live markets.

80% Win Rate to 40% Drawdown: An AI Trader's Brutal Recalibration at WEEX AI Wars

Dive into the technical blueprint of an AI trading system built on LLaMA reasoning and multi-agent execution. See how Quantum Quaser uses confidence thresholds & volatility filters at WEEX AI Wars, and learn the key to unlocking 95% win rate trades.

AI Trading Strategy Explained: How a Beginner Tiana Reached the WEEX AI Trading Hackathon Finals

Can AI trading really outperform human emotion? In this exclusive WEEX Hackathon finalist interview, discover how behavioral signal strategies, SOL trend setups, and disciplined AI execution secured a spot in the finals.

Popular coins

Latest Crypto News

Read more