- Buy Crypto
- Markets
Futures- Spot
- Copy Trade
- Earn
- More
Coinbase sponsors Riot Games’ League of Legends, Valorant esports
By: bitcoin ethereum news|2025/05/07 04:00:05
0
Share
This is a segment from The Drop newsletter. To read full editions, subscribe. Coinbase is now sponsoring Riot Games for the studio’s League of Legends and Valorant Esports global gaming events. The deal officially starts next month with two esports events in Canada. The first is the Valorant Masters event in Toronto June 7. Coinbase will also be part of the MSI 2025 esports tournament in Vancouver that runs June 27 until July 12. David Mulhall, Riot Games’ global head of esports partnerships and business development, called Coinbase a “perfect addition” to its list of brand partners and said the crypto firm can bring “engagement touchpoints and features that our global esports community appreciates.” Crypto, however, remains a polarizing and controversial topic among gamers, including League of Legends fans. Some gamers like it and some are open to it, while others absolutely despise it, as we’ve seen time and time again when non-crypto video games toy with the idea of crypto integrations or add NFTs to their titles. Coinbase is planning event activations, promotions, awards and other perks in the Riot deal, but the financial terms have not been disclosed. We do know that both parties are heavy hitters in their respective industries: Coinbase made $6.6 billion in revenue last year, while Riot made over $376 million in 2024. Coinbase has sponsored the NBA since 2021. The US exchange also sponsored esports organization Team Liquid (which itself struck a deal with Sui). Other crypto firms have sponsored sports or esports, like Kraken with Williams Racing. Bybit struck a deal with the Brazilian esports organization Made in Brazil (MIBR) in 2022, and Crypto.com signed a five-year partnership with Fnatic in a $15 million deal in 2021, to name a few. But some deals have seen much bigger numbers. FTX struck a $210 million deal with the esports org TSM, but that fell apart in 2022 when the exchange collapsed. The esports industry more broadly has struggled in recent years, spurring an increasing reliance on brand sponsorships and corporate investment to generate revenue. Get the news in your inbox. Explore Blockworks newsletters: Source: https://blockworks.co/news/coinbase-sponsor-riot-games-league-of-legends-esports
You may also like
2025 South Korea CEX Listing Post-Mortem: Investing in New Coins = 70% Loss?
The 2025 South Korean exchange's new token listing performance is structurally similar to Binance's, with no significant differences.
BIP-360 Analysis: Bitcoin's First Step Towards Quantum Immunity, But Why Only the "First Step"?
This article explains how BIP-360 reshapes Bitcoin's quantum defense strategy, analyzes its enhancements, and discusses why it has not yet achieved full post-quantum security.
50 million USDT exchanged for 35,000 USD AAVE: How did the disaster happen? Who should we blame?
Due to a fatal flaw in the transaction path, a $50 million DeFi operation was executed with almost zero protection, resulting in nearly the entire amount of funds evaporating in a tiny liquidity pool.
The Cryptographic Past of the Middle East
Reality is often more exciting than fiction.
Resolving the Intergenerational Prisoner's Dilemma: The Inevitable Path of Nomadic Capital Bitcoin
When the baby boomer generation collectively sells off, who will become the "greater fool" in the next round of asset crashes?
Who Will Control AI? Why Decentralized AI May Be the Only Alternative to Government and Big Tech
AI has become critical infrastructure, and governments and corporations are competing to control it. Centralized development and regulation are entrenching existing power structures. The Web3 community is building a decentralized alternative — distributed compute, token incentives, and community governance — before that window closes.
Vitalik wrote a proposal teaching you how to secretly use AI large models
Vitalik believes that in the AI era, users should not have to give up their identity to use an AI tool.
On the eve of the explosion of on-chain options
Options are becoming a new anchor in the cryptocurrency market.
WEEX AI Hackathon: How Did This AI Trading Winner Succeed?
A self-taught AI trading enthusiast achieved top-10 results at the WEEX AI Hackathon. Learn about the mindset, AI tools, and lessons behind this impressive performance.
One Balance to Rule Them All: Gravitas' On-Chain Prime Broker Ambition
Forty years ago, a technological revolution broke the isolation of information, reshaping Wall Street. Forty years later, Grvt aims to break the isolation of capital with an on-chain prime brokerage model.
That person who cashed out at the NFT peak is now selling a new shovel in the OpenClaw craze
A skilled person never picks the table, they eat meat with every bite.
Inter-generational Prisoner's Dilemma Resolution: The Nomadic Capital and Bitcoin's Inevitable Path
When the Baby Boomer generation collectively sells off, who will be the "bag holder" in the next asset crash?
Upstream and downstream are starting to fight, all for the sake of everyone being able to "Lobster"
「Lobster」 may not be a mature product yet, but it has already ushered in a new era of 「AI Assistants」.
Circle and Mastercard Announce Partnership, the Next Stage for the Crypto Industry Belongs to Payments
Stablecoins are transitioning from a speculative tool to real financial scenarios such as payments, cross-border transfers, and store of value.
From 5 Mao per kWh of Chinese electricity to a $45 API export: Tokens are rewriting currency units
When the same unit can both measure hashing power and facilitate payments, it ceases to be just a term and begins to evolve into a new currency of both value and influence.
Why is OpenAI playing catch-up to Claude Code instead?
Anthropic Bets Earlier on AI Programming, OpenAI Strategic Tempo Misaligned
Vitalik wrote a proposal teaching you how to secretly use AI large models
Vitalik believes that in the AI era, users should not have to sacrifice their identity to use an AI tool.
The doubling of Circle's stock price and the paradigm shift of stablecoins
The initial investments from Circle and Stripe, whether it is the R&D expenses for Arc, the high financing costs associated with Tempo, or the billion-dollar acquisitions of Bridge-type assets, are more akin to "placement fees" rather than commercially recoverable investments in the short term.
2025 South Korea CEX Listing Post-Mortem: Investing in New Coins = 70% Loss?
The 2025 South Korean exchange's new token listing performance is structurally similar to Binance's, with no significant differences.
BIP-360 Analysis: Bitcoin's First Step Towards Quantum Immunity, But Why Only the "First Step"?
This article explains how BIP-360 reshapes Bitcoin's quantum defense strategy, analyzes its enhancements, and discusses why it has not yet achieved full post-quantum security.
50 million USDT exchanged for 35,000 USD AAVE: How did the disaster happen? Who should we blame?
Due to a fatal flaw in the transaction path, a $50 million DeFi operation was executed with almost zero protection, resulting in nearly the entire amount of funds evaporating in a tiny liquidity pool.
The Cryptographic Past of the Middle East
Reality is often more exciting than fiction.
Resolving the Intergenerational Prisoner's Dilemma: The Inevitable Path of Nomadic Capital Bitcoin
When the baby boomer generation collectively sells off, who will become the "greater fool" in the next round of asset crashes?
Who Will Control AI? Why Decentralized AI May Be the Only Alternative to Government and Big Tech
AI has become critical infrastructure, and governments and corporations are competing to control it. Centralized development and regulation are entrenching existing power structures. The Web3 community is building a decentralized alternative — distributed compute, token incentives, and community governance — before that window closes.
App